The Candle Critic

“Clean, Luxury, Premium "The Words on Candle La...

When shopping for candles and diffusers, most people think they are making decisions based on scent, price, or design. In reality, they are often making decisions based on adjectives. Clean...

“Clean, Luxury, Premium "The Words on Candle La...

When shopping for candles and diffusers, most people think they are making decisions based on scent, price, or design. In reality, they are often making decisions based on adjectives. Clean...

The Jaw-Dropping Truth? Most “Lavender” Product...

In a wellness industry worth billions, we are buying sleep in a bottle. Calm in a candle. Serenity in a softly branded pillow spray. The language is persuasive: lavender to...

The Jaw-Dropping Truth? Most “Lavender” Product...

In a wellness industry worth billions, we are buying sleep in a bottle. Calm in a candle. Serenity in a softly branded pillow spray. The language is persuasive: lavender to...

Wellbeing Is More Than a Scented Facemask

Wellbeing Is More Than a Scented Facemask

Wellbeing Is More Than a Scented Facemask Wellbeing has become one of the most powerful words in modern marketing. It’s everywhere ,on candles, diffusers, pillow mists, bath products ,wrapped in...

Wellbeing Is More Than a Scented Facemask

Wellbeing Is More Than a Scented Facemask Wellbeing has become one of the most powerful words in modern marketing. It’s everywhere ,on candles, diffusers, pillow mists, bath products ,wrapped in...

What We Clean With Matters More Than We Think

What We Clean With Matters More Than We Think For years, my work at Bryluen Botanicals has focused on one core belief: what we breathe in, day after day, matters....

What We Clean With Matters More Than We Think

What We Clean With Matters More Than We Think For years, my work at Bryluen Botanicals has focused on one core belief: what we breathe in, day after day, matters....

When "Natural" becomes a marketing word: Reflec...

Earlier this week I visited Top Drawer at Olympia – one of the UK’s design-led trade shows aimed at industry professionals, bringing brands together across interiors, home fragrance, candles, diffusers,...

When "Natural" becomes a marketing word: Reflec...

Earlier this week I visited Top Drawer at Olympia – one of the UK’s design-led trade shows aimed at industry professionals, bringing brands together across interiors, home fragrance, candles, diffusers,...

Mrs Hinch candles . lovely aesthetically, but w...

I want to begin with clarity, because intention matters. I admire Mrs Hinch enormously. She is hardworking, family-focused and has built a brand rooted in comfort, routine and home. Her latest homeware...

Mrs Hinch candles . lovely aesthetically, but w...

I want to begin with clarity, because intention matters. I admire Mrs Hinch enormously. She is hardworking, family-focused and has built a brand rooted in comfort, routine and home. Her latest homeware...